LEAD PRODUCT DESIGNER

Turning confusion into clarity for transaction declines

Project brief

Figure 1. the summary of the what, why and how.

Context & Challenge

  • Figure 2. Bain & Company US Consumer Banking Q2 highlights

  • Figure 3. Internal Decision Science addressing POS decline

  • Figure 4. Bain & Company themes on POS declines

  • Figure 5. Bain & Company Addressing top episodes by USAA

Quantitative Deep Dive: How Big Is the Problem?

Figure 6. Voice of Member

Member & Market Insights

  • Figure 7. Credit Card decline impacts on USAA

  • Figure 8. Debit Card decline impacts on USAA

Turning insights into a story stakeholders couldn’t ignore

Figure 9. Key Findings map

Storytelling: From Data to Maria’s Story

Figure 10. Journey map

From Siloed Chaos to a Shared Playbook

Figure 10. Blueprint

My Role & What I Learned

Let's Work Together!

anarosa.lermas@gmail.com

anarosa.lermas@gmail.com

+ (320) 220 0669

+ (320) 220 0669

Designed in

Framer

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