What I’m good at

1. Turning messy systems into clear journeys
I work well in complex environments, fragmented policies, and multi-team ownership. I create artifacts or service blueprints and journey maps with evidence from data and complaints to build a shared picture of reality, to clarify what’s really happening, then design flows that work for both customers and the teams supporting them.

2. Blending design with data
Merging design and data analytics has become one of my strongest edges. I use data to prioritize and measure, and design to make those insights usable for real people. I’m currently pursuing an M.S. in Data Analytics to keep building that muscle.

3. Owning product growth end-to-end
I get obsessed (in a good way) with the products I work on. Once I’m assigned a project, I go deep—learning the rules, edge cases, and constraints until I can operate as a subject-matter expert. That depth helps me design with context, define the right success metrics, and clearly measure the impact of the changes we ship.

How I work

• Clarify the problem – What’s actually broken? For whom? How do we know?

• Ground it in evidence – Member stories, complaints, logs, and metrics, not just opinions.

• Map the system – Where experience, tooling, and policy don’t line up.

• Design & test – From low-fi flows and content to higher-fidelity prototypes with real constraints.

• Tell the story – Frame trade-offs, recommendations, and measurable outcomes so leaders can make decisions.

  
  

Beyond work

I’m a parent of two girls, a bit obsessed with how people learn and make decisions, and I split my time between designing products, studying data, and planning the next family adventure.